Signs Your Dance Studio Website Needs an Upgrade
Everyday I see dance studio websites that are in desperate need of an upgrade. If you’re a dance studio owner, you might be wondering if your studio’s website is one of them. How do you know if your dance studio website is in desperate need of an upgrade?
Pictures- They don’t reflect the studio, they’re unrelated stock photography, or they’re clearly from picture day and only picture day!
“We are Family” So many studios use this phrase. I’d love to help you dig deeper to identify your brand and express it on their website.
Poor navigation- It isn’t easy to find things on the website. Why do I have to click so many times to find your classes?
Critical policies missing- Without these critical policies, you’re at risk for being sued. For me, it screams DIY.
No way to stay in touch- Where is the mailing list? How can I contact you when little Olivia is old enough to start classes?
Way too busy- What is the priority here? My eyes don’t know what to focus on.
Outdated- The site hasn’t seen an update in 5+ years. That calendar is stuck on 2018. Are you still open?
Rebranding and/or updating your website is an easy way to increase enrollment. In fact, I’ve helped dance studio owners increase enrollment by at least 15%. I’ve also helped brand new studios start out the right way and profit in year one.
Is your school a nonprofit? Through my process, I’ve helped nonprofits increase their funding! Making donations easy is one of my specialties!
The process of branding and designing your studio website is an unexpectedly therapeutic one! You’ll gain new insights for your own personal growth as well as the growth and development of your studio.